System & Story is a strategy practice that takes a systems thinking and storytelling approach—connecting the dots for robust solutions, and using the power of language to advance them. We work in a number of areas:

Brand

Architecture

Positioning

Manifestos

 

Communications

Messaging

POVs

Pitch decks

 

Digital

Experience strategies

Product definition

We collaborate with agencies, consultancies and design firms when senior talent is needed, and work directly with for-profit and nonprofit organizations of all sizes.

Our clients have spanned nearly every sector and have included The Chicago Humanities Festival, Cigna, Ford, Google, IBM, KKR, Netflix, Square, Thomson Reuters, Vanguard, YMCA-USA and many others.

About Us

Dinesh

Dinesh has over 20 years of consulting experience, including leadership roles at R/GA, VSA Partners and gravitytank. On his days off, you can find him hiking trails across the country, or deep into whatever book is at his bedside.